Reminder Emails Refer to Current Day As “was due on the…” Where it Really Should Be “is due today.”

November 29, 2017
Tim Mutlow

Automated reminder emails provide the very cool %is_was% parameter so can do past or future tense. There is an option to send a reminder ON the due date but there is no supporting present tense – it instantly feels like the payment is overdue to the client which takes them off guard or puts them on the defensive.

It would be really helpful to have an option for “Your payment is due today” as this would be the most useful reminder in a lot of cases. Even changing the cutoff from “is” to “was” to the day following the due date would help, but seeing “today” would be most meaningful to the recipient.


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